What Is Fifa For? - Paperback
What Is Fifa For? - Paperback
Description
by Alan Tomlinson (Author)
A wide-ranging look at football's powerful but controversial governing body.
Football is the world's most popular sport and truly a global phenomenon. As a result, it attracts huge sums of money from its advertisers, sponsors and broadcasters, much of which flows to FIFA, the sport's international governing body. So, given its decidedly chequered history, the question of what FIFA is for is crucial to the game's future.
Examining the organisation's successes such as the explosion of interest in the women's game, alongside its failures and continuing crises over corruption and ethics, Alan Tomlinson asks: what will it take for FIFA to genuinely live up to its own mission of integrity, fair play and accessibility?
Author Biography
Alan Tomlinson is Emeritus Professor of Leisure Studies at the University of Brighton UK and a pioneer of critical sport and leisure research, blending cultural studies with investigative and in-the-field research. He has been writing about FIFA since the big money started to flow in the 1980s and has written extensively on sport and leisure themes.
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