How Is Everything?: Why the Future Belongs to Those Who Scale Just Enough - Paperback

by Greg Cornes (Author)

At a time when culture tells us that scale, attention, and relentless growth are the only metrics that matter, this book asks a different question: What if bigger isn't always better? What if success doesn't require losing yourself in the process?

In How Is Everything? café founder Greg Cornes offers a rare look behind the counter and into the decisions, pressures, mistakes, and principles that shaped the growth of Goodness Gracious - from a small neighbourhood space to a multi-site business serving hundreds of people a day.

This is not a hustle story. It's a book about designing work that works: systems that create freedom, leadership that holds steady under pressure, clarity in chaos, and the shift from chasing more to choosing enough.

Blending personal story with practical insight, Greg shows that a well-run small business can be both sustainable and deeply human.