Content Strategy for the Web - Paperback
$44.99
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Content Strategy for the Web - Paperback
$44.99
Description
by Kristina Halvorson (Author), Melissa Rach (Author)
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
Author Biography
Number of Pages: 224
Dimensions: 0.6 x 8.8 x 6.9 IN
Publication Date: February 10, 2012
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