{"product_id":"your-audience-has-heart-not-just-a-profile-hardcover","title":"Your Audience Has Heart, Not Just a Profile - Hardcover","description":"\u003cp\u003eby \u003cb\u003eLaurence Metrick\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA practical guide to using AI without losing the human insight that builds great brands.\u003c\/p\u003e\u003cp\u003eAI is changing marketing. But the marketers who succeed won't be the ones who simply use more technology. They'll be the ones who understand people better.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eArtificial intelligence can analyze data, identify patterns, generate content, and accelerate almost every part of modern marketing. But it can't replace the human judgment, empathy, intuition, and understanding that make people actually care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Your Audience Has a Heart, Not Just a Profile, marketing strategist Laurence Metrick explores how marketers, brand leaders, agency professionals, and business owners can embrace AI without losing the human insight that makes great marketing work.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis isn't a book about resisting artificial intelligence. It's about using it more intelligently. Metrick shows how AI can become a powerful partner in marketing strategy, helping you uncover patterns, challenge assumptions, ask better questions, and see possibilities you might otherwise miss. But the technology is only part of the equation. The real advantage comes from knowing what to do with what AI gives you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on decades of experience in advertising, branding, and customer engagement, Metrick makes the case for a more human-centered approach to marketing in the age of AI; one that looks beyond customer profiles and data points to understand the motivations, emotions, needs, and stories behind them.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReaders will discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to use AI to strengthen rather than replace human judgment\u003c\/li\u003e\n\u003cli\u003eLook beyond customer data to understand why people make decisions\u003c\/li\u003e\n\u003cli\u003eBring greater empathy and human insight into marketing strategy\u003c\/li\u003e\n\u003cli\u003eCreate brand stories and customer experiences that build genuine connection\u003c\/li\u003e\n\u003cli\u003eUse technology to listen better, think deeper, and communicate more effectively\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour Audience Has a Heart, Not Just a Profile, offers a practical and timely perspective for anyone navigating the rapidly changing relationship between artificial intelligence and marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause AI can tell you more and more about your audience, the competitive advantage will come from understanding what all that information means and remembering there's a person behind every profile.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":57191446282545,"sku":"9781067745561","price":35.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/9532\/7537\/files\/bg45aGdNIL9781067745561.webp?v=1793307442","url":"https:\/\/mitchellofficial.com\/products\/your-audience-has-heart-not-just-a-profile-hardcover","provider":"MITCHELL","version":"1.0","type":"link"}