{"product_id":"the-problem-behind-the-problem-how-great-sales-teams-build-trust-gain-alignment-and-forecast-with-accuracy-paperback","title":"The Problem Behind the Problem, How Great Sales Teams Build Trust, Gain Alignment and Forecast With Accuracy - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Simmons\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eReveal the Problem. Align the Team. Win with Precision.\u003cbr\u003e\u003cbr\u003eEvery stalled deal, every lost negotiation, every prospect who went silent - the answer wasn't in your pitch. It was in the question you never asked.\u003cbr\u003e\u003cbr\u003eThe best revenue producers in the world know something their competitors don't: what your buyer tells you first is rarely what's actually driving their decision. The real problem lives one level deeper - more urgent, more costly, and more invisible than anything that surfaced in the first conversation. The salesperson who finds it wins every time. The sales leader who teaches it builds a team that's nearly impossible to beat.\u003cbr\u003e\u003cbr\u003eThe Problem Behind the Problem introduces the PBP Method - a diagnostic framework built on precision, clarity, and a repeatable process. For individual contributors, it's the operating system for every conversation - revealing what your buyer hasn't said and aligning your solution to the outcome they're actually accountable for. For sales leaders, it's a coaching framework and common language that compounds across every rep, every quarter.\u003cbr\u003e\u003cbr\u003eThis isn't a book about closing harder. It's about selling smarter - with the discipline of a trusted advisor who earns the business because they understood the problem better than the buyer did.\u003cbr\u003e\u003cbr\u003eStop guessing. Start diagnosing. The answer is already in the room.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 254\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 19, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":56198273138993,"sku":"9798905499630","price":24.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/9532\/7537\/files\/JmbXLAFDuB9798905499630.webp?v=1788992835","url":"https:\/\/mitchellofficial.com\/products\/the-problem-behind-the-problem-how-great-sales-teams-build-trust-gain-alignment-and-forecast-with-accuracy-paperback","provider":"MITCHELL","version":"1.0","type":"link"}