{"product_id":"the-demand-compass-the-signal-based-gtm-framework-for-b2b-marketing-leaders-in-complex-sales-paperback","title":"The Demand Compass: The Signal-Based GTM Framework for B2B Marketing Leaders in Complex Sales - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Moreira\u003c\/b\u003e (Author), \u003cb\u003eMarcos Stubrin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour pipeline isn't short on leads. It's short on sight.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn complex B2B sales, your buyers decide in places your funnel can't see: communities, code repositories, peer conversations, review sites, and a long buying journey that is mostly over before anyone fills out a form. So teams count leads, chase everyone, and fly blind. The MQL only made it worse, collapsing four different questions (right company, right person, real engagement, real intent) into one misleading score that sales learned to ignore.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Demand Compass fixes the model, not the plumbing. It splits demand into the two questions that actually decide a deal: how well an account knows you, which you develop over time, and whether it is ready to buy, which you detect in a window. Score both, place every account into one of four quadrants, and run the one play that fits. No spray. No guessing. A number your sales team will finally trust, because they can see why an account surfaced and what to do next.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you will learn how to read buying signals and intent data across the channels your competitors ignore, how to build an account scoring model that marketing and sales both believe, how to align go-to-market motions to each quadrant, and how to turn scattered activity into a living map of demand. It is a practical, signal-based framework for CMOs, VPs of Marketing, heads of demand generation, and revenue operations leaders who suspect the problem was never effort. It was the model.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by the founders of automate rev.ops. from real deployments, not a whiteboard, this is the playbook they run every day for B2B companies selling into complex, technical markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAwareness is developed. Readiness is detected.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 150\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.32 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 03, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":56368066494769,"sku":"9798996909216","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/9532\/7537\/files\/MxY75xSyJg9798996909216.webp?v=1789782721","url":"https:\/\/mitchellofficial.com\/products\/the-demand-compass-the-signal-based-gtm-framework-for-b2b-marketing-leaders-in-complex-sales-paperback","provider":"MITCHELL","version":"1.0","type":"link"}