{"product_id":"survey-research-methods-paperback","title":"Survey Research Methods - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFloyd J. Fowler\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eFifth Edition \u003c\/strong\u003eof Floyd J. Fowler Jr.'s bestselling \u003cstrong\u003eSurvey Research Methods \u003c\/strong\u003epresents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to--and often instead of--household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eFloyd J. Fowler, Jr\u003c\/b\u003e\u003ci\u003e.\u003cb\u003e \u003c\/b\u003e\u003c\/i\u003eis a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including\u003cem\u003e Survey Research Methods\u003c\/em\u003e, \u003ci\u003eImproving Survey Questions\u003c\/i\u003e, \u003ci\u003eStandardized Survey Interviewing\u003c\/i\u003e (with Mangione), and \u003ci\u003eSurvey Methodology \u003c\/i\u003e(with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 184\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.2 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 18, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":56539299709233,"sku":"9781452259000","price":170.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/9532\/7537\/files\/3EU9wTtg-l9781452259000.webp?v=1790682652","url":"https:\/\/mitchellofficial.com\/products\/survey-research-methods-paperback","provider":"MITCHELL","version":"1.0","type":"link"}