Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won - Hardcover
Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won - Hardcover
Description
by Warren Kornblum (Author)
Some Brands Capture Our Attention. The Great Ones Win Our Hearts.
In Notes from the Brand Stand, Warren Kornblum draws on decades of experience-ranging from founding his own agency to guiding iconic global brands and advising billion-dollar companies as well as ambitious startups. His core truth is clear: the strongest brands don't just capture market share-they earn Share of Heart.
Through stories, insights, and reflections, Kornblum explores how brands earn trust, embody purpose, and demonstrate their values every day. You'll be reminded that purpose must be felt, connection endures longer than promotion, and trust is fostered by living what you stand for.
Notes from the Brand Stand is both insightful and inspiring-a book about the beliefs behind the greatest brands and the lasting connections that make people truly care about them.
Great brands earn a place in people's hearts-and this book will explain why.
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