No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses - Paperback

by Dan S. Kennedy (Author), Jeff Slutsky (Author)

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset--your ability to bond directly with your consumers. Armed to go "grassroots,"; you're given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.

Front Jacket

Be a Small Business with BIG IMPACT

Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:

You Are in a Fight for Your Life.

As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers--you have to keep them FOR LIFE. And, you have to win them over where your competition can't--at the street level.

Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.

Covers:
-9 inconvenient truths of grassroots marketing
-Zero-Based Marketing--the solution when you figure out traditional and "non-traditional" marketing is failing you
-How to use the media as an extension of personality and of relationship--NOT a substitute for it
-Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)
-On-site promotions--increase revenue without spending money, time or leaving your operation
-How to use--and how to waste dollars on--the Internet and other technology

Author Biography

Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi- millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.