{"product_id":"heart-of-the-original-2025-edition-originality-creativity-individuality-paperback-1","title":"Heart of the Original, 2025 edition: Originality, Creativity, Individuality - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSteve Aylett\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOriginality is hated and pretended, but the real thing is beautiful. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eHeart of the Original \u003c\/em\u003eis about the strange way people behave when confronted with real originality and the fun of making them behave that way. It's a secret history which explains why the same idea is repeatedly hailed as a breakthrough, how to locate original ideas by thinking spatially, why almost any situation is improved by a berserking hen, why obvious outcomes are declared a surprise and whether humanity wants to survive. It's a creativity manual, a satire and a relief. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAnnoy your friends and baffle your enemies with this 2025 pocket paperback edition. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Force-fed with ideas until its liver explodes, this is a sizzling and hilarious manifesto where its author means every blazing word. Probably the most astonishing thing you will read during this otherwise lacklustre incarnation.\" - Alan Moore \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"This is a manual to creativity that no artist or heavy thinker should be without\" - January Magazine\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Originality irritates so obscurely you may have to evolve to scratch it\" - Jeff Lint \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"A serious and good philosophical work could be written consisting entirely of jokes\" - Ludwig Wittgenstein \u003c\/strong\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 170\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 7 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 25, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":56117001093425,"sku":"9781836549277","price":17.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/9532\/7537\/files\/r5nYjPJjOL9781836549277_cf0ab93f-68f0-4f20-b5cf-391081b6eb50.webp?v=1788563524","url":"https:\/\/mitchellofficial.com\/products\/heart-of-the-original-2025-edition-originality-creativity-individuality-paperback-1","provider":"MITCHELL","version":"1.0","type":"link"}