{"product_id":"cuteness-conservatism-and-consumption-lefor-openo-and-postwar-france-paperback","title":"Cuteness, Conservatism, and Consumption: Lefor-Openo and Postwar France - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAngelina Lippert\u003c\/b\u003e (Author), \u003cb\u003eMichael Lellouche\u003c\/b\u003e (Contribution by), \u003cb\u003eVincent Joigneaux\u003c\/b\u003e (Contribution by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the aftermath of World War II, France faced a daunting recovery challenge. A significant portion of its younger male population was dead or held in prisoner of war camps, its industry was in tatters, its farms and therefore its ability to produce food decimated, and its citizens demoralized in the wake of the Vichy government that capitulated to and collaborated with the Nazis. The French economy had also halved in size since before the war and was further threatened by rampant inflation, leaving most citizens unable to purchase much beyond basic necessities. \u003c\/p\u003e\u003cp\u003eThe next three decades would be defined by rapid and significant social and political changes primarily brought about by General Charles de Gaulle after he was voted out of retirement in 1958. His vision to rebuild France as an independent global power impacted every part of French life, from its economy to its shopping habits, its moral code to its leisure pursuits. The posters produced during this period, however, rarely hinted at this turbulent landscape. Instead, advertising focused on producing bright, optimistic images that saturated the streets with cute rather than with chaos. Along with major male artists like Raymond Savignac and Hervé Morvan, many of these extreme changes were also chronicled, indirectly, in the posters produced by a new female design team known as Lefor-Openo. \u003c\/p\u003e\u003cp\u003eThis is the first English-language book dedicated to Lefor-Openo and accompanies an exhibition at Poster House, which showcases the breadth of Lefor-Openo's twelve-year career, using their work as a lens through which to view midcentury French society, politics, and culture. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAngelina Lippert \u003c\/b\u003eis the executive director and curator of Poster House in New York City, the first museum in the United States dedicated to the art and history of the poster. She holds an MA in the art of the Russian Avant-Garde from the Courtauld Institute of Art in London and a BA in theology and art history from Smith College. She is the author of \u003ci\u003eThe Art Deco Poster\u003c\/i\u003e and the coauthor of \u003ci\u003eWonder City of the World: New York City Travel Posters\u003c\/i\u003e and \u003ci\u003eArt for Art House: The Posters of Peter Strausfeld\u003c\/i\u003e. Lippert has contributed essays to \u003ci\u003ePoster Cult\u003c\/i\u003e on the letterpress designer Dafi Kühne, Steve Heller's \u003ci\u003eThe Education of a Design Writer\u003c\/i\u003e, and \u003ci\u003e150 Stories\u003c\/i\u003e by the Art Students League. She is a prolific lecturer and was a recipient of the Emily Hall Tremaine Journalism Fellowship for Curators through \u003ci\u003eHyperallergic\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichael Lellouche\u003c\/b\u003e is a French author, screenwriter, and former film and jazz journalist. A specialist in the history of the poster, he holds a collection of several thousand militant posters. He is the author of \u003ci\u003eProtest! Changing the World with Posters 1968-1973\u003c\/i\u003e and contributes articles and essays on the subject, including to the magazine \u003ci\u003eAlternatives Économiques\u003c\/i\u003e. In 2018, Lellouche curated the exhibition \u003ci\u003eGet Up, Stand Up\u003c\/i\u003e at the MIMA museum in Brussels. He has also presented lectures on the history of the poster, notably at the Institut National du Patrimoine and the Institut national d'histoire de l'art (INHA).\u003c\/p\u003e\u003cp\u003e\u003cb\u003eVincent Joigneaux\u003c\/b\u003e was born into the world of printmaking as the son of a printer, growing up surrounded by the scent of ink and the steady cadence of working presses. Immersed from an early age in the language of paper, type, and color, he developed a discerning eye for printed imagery and a lasting passion for the art of the poster. He specializes in French posters of the 1950s and 1960s, devoting his expertise to this period of striking visual experimentation and advertising innovation. His focused scholarship and collecting practice reflect a deep appreciation for the craftsmanship, aesthetic boldness, and cultural significance that define this transformative era in modern design history.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 90\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 11 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 15, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":56367980675377,"sku":"9781956313598","price":58.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/9532\/7537\/files\/BeJ96VyeYX9781956313598.webp?v=1789779125","url":"https:\/\/mitchellofficial.com\/products\/cuteness-conservatism-and-consumption-lefor-openo-and-postwar-france-paperback","provider":"MITCHELL","version":"1.0","type":"link"}